Wednesday, July 2, 2008

Neuro-competitive advantage

Are people in your office using performance-enhancing drugs?

I'm not talking about steroids. I'm talking about brain enhancers, such as Ritalin for concentration and Provigil for sleep reduction. ...

[The] really interesting comment comes from Zack Lynch, the executive director of the Neurotechnology Industry Organization:

If you're GE Capital and you have offices in 154 financial centers around the planet, and these [brain-drug] tools are available in Dubai, and your workers there are trading more effectively, 5 to 10 percent better—they'll have a neuro-competitive advantage over workers where these tools are not legalized.

Neuro-competitive advantage. There's the leverage point for pushing brain boosters into the workplace. The good news is, these pills might make you more productive. The bad news is, if you don't take them, some guy in Dubai will, and he'll eat your job.
--William Saletan, Slate, on the pressures of "everybody else is doing it"

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