From this article in the Times:
“I feel like I’m at home,” Ms. Palin said, looking out at a boisterous crowd of about 6,000. “I see the Carhartts and the steel-toed boots,” she said, the first reference being to a clothing brand favored by construction workers and the burly types who make up much of the “Sarah Dude” population. “You guys are great,” she said while signing autographs.
The fact that the NYT has to badly explain the "first reference being to a clothing brand..." is a nice giveaway about the Times, and the NYT readership. Imagine a parallel in a small-town paper: "I feel like I'm at home - I see the pumpkin soy chai lattes and iPhones," he said, the first reference being to a hot beverage favored by urban yuppies who make up much of the Obama base.
--Sophist on a cultural disconnect