Monday, April 11, 2011

How to become a fitness model

With the camera rolling, Christian Boeving, a fitness model who is paid to endorse bodybuilding products, freely admitted he had used steroids since he was 16.

That was two years ago, when a friend from the gym he uses, Christopher Bell, was filming “Bigger, Stronger, Faster,” a documentary on steroids that was released on May 30 [2008].

Mr. Boeving said he had nearly forgotten about the interview until he heard from the film’s representatives just before it was shown in January at the Sundance Film Festival. “They said, ‘Look, we’re just letting you know you mentioned the word steroids in it,’ ” Mr. Boeving said. “But I didn’t think I would get into that much trouble, because I thought it was pretty apparent that the top people in the industry use steroids to look like we do.”

A company whose products he endorsed, Iovate Health Sciences, apparently did not think so, and promptly severed Mr. Boeving’s contract. ...

Mr. Boeving had represented over-the-counter dietary supplements in Iovate’s MuscleTech division, including Hydroxycut, which is meant to burn fat, and Nitro-Tech, which is meant to build muscle. ...

“Ever since I was a kid, I’ve been looking at muscle magazines,” Mr. Bell said in an interview. “I would see these guys that are huge, and they’d say, take this pill and you’ll look like this. We know that’s not the case.” ...

“Even in the film, I said, ‘look, I do take the products I said I take — I do take Hydroxycut, I do take Nitro-Tech, but I take other things as well,’ ” he said. “They felt like people were going to walk away feeling like steroids, not MuscleTech products, made my physique what it is, and they have built this industry on telling people, ‘This is what I did to build my physique,’ ” Mr. Boeving said.
--Stephanie Clifford, NYT, on the impossibility of looking like those muscle magazine cover guys naturally

1 comment:

Calina Jane said...

To become a fitness model we have to provide full concentration towards our diet, exercises and also other supplements which can make us more fit. So in this case many models also start taking steroids.