Wednesday, October 19, 2011

What Steve Jobs did the day before he died

I visited Apple for the announcement of the iPhone 4S [at Apple headquarters in Cupertino, California]. When I was having a meeting with Tim Cook, he said, 'Oh Masa, sorry I have to quit our meeting.' I said, 'Where are you going?' He said, 'My boss is calling me.' That was the day of the announcement of the iPhone 4S. He said that Steve is calling me because he wants to talk about their next product. And the next day, he died.

Even one day before he passed away, the first subject he wanted to call Tim Cook about…he wanted to talk about the next product… That's the kind of spirit a true entrepreneur would continue to have until they die. He was very sick, very ill. But the announcement of their newest product made him live longer. Physically he could have died much earlier. But his passion, his love for his own company and dream, about the next products, that made him energized.
--Softbank CEO Masayoshi Son, PCMag, on passion for your work. HT: MacRumors