Tuesday, January 17, 2012

What Hollywood execs think of George Lucas now

This was a new feeling for George Lucas. He made a movie about a plucky band of freedom fighters who battle an evil empire — a movie loaded with special effects like no one had seen before. Then he showed it to executives from all the Hollywood studios. And every one of them said, “Nope.”

One studio’s executives didn’t even show up for the screening. “Isn’t this their job?” Lucas says, astonished. “Isn’t their job at least to see movies? It’s not like some Sundance kid coming in there and saying, ‘I’ve got this little movie — would you see it?’ If Steven (Spielberg) or I or Jim Cameron or Bob Zemeckis comes in there, and they say, ‘We don’t even want to bother to see it. . . .’ ”

Lucas sighs. It’s true that the movie, “Red Tails,” is a biopic about the Tuskegee Airmen rather than a space opera starring the Skywalker clan. But the snub implied that Lucas’s pop-culture collateral — six “Star Wars” movies, four “Indiana Jones” movies, the effects shop Industrial Light and Magic and toy licenses that were selling (at least) four different light sabers this Christmas — was basically worthless. When “Red Tails” opens in theaters on Jan. 20, it will be because Lucas paid for everything, including the prints.
--Bryan Curtis, NYT, on what the Star Wars prequels have done to George Lucas's professional standing