Saturday, May 26, 2012

Facebook's trust problem

The data comes from a CNBC poll of 1,004 U.S. adults. ...
  • A majority (59%) of Facebook users do not trust the site with their personal information and have little or no faith in the company to protect their privacy. A slight minority (13%) trust the company completely or a lot.
  • About 8 in 10 Facebook users surveyed say they hardly ever (26%) or never (57%) click on online advertising or sponsored content when using the site.
  • Most (54%) say they would not feel safe purchasing goods and services on Facebook. Among the site’s most frequent users, half say they would not feel safe making purchases through the site.

--Emil Portalinski, ZDNet, on the fruit of past poor stewardship