Tuesday, July 17, 2012

Coaching girls for their sorority rush

For a generation that grew up on tutors, admission counselors and relentless competition, prepping for rush seems only natural. A mini-industry of blogs, Web sites, books and consultants now helps them prepare for sorority recruitment and all its fallout, professionalizing what was once left to older siblings.

Samantha von Sperling is an image consultant in New York, but lately her bread-and-butter Wall Street clients have asked her to help their daughters get ready for rush at schools like Harvard; the University of Wisconsin, Madison; and New York University...

Ms. von Sperling offers a Friday-to-Sunday intensive, for $8,000. One day is devoted to carrying yourself properly and the art of conversation. ... Another day is for getting physically ready — hair, makeup and wardrobe. ...

Because the experience can be so emotional, consultants provide “on-call services.”
--Abigail Sullivan Moore, NYT, on sorority insanity