Saturday, February 23, 2013

New York Yankees admit they're evil

A panel of trademark judges in Washington, D.C., earlier this month denied a request from a private entrepreneur, known as Evil Enterprises, Inc., to register the trademark for the phrase "Baseballs Evil Empire."

Evil Enterprises wanted the exclusive right to market merchandise using that phrase, which was coined in regard to the Yankees by Larry Lucchino, the president and chief executive of the Boston Red Sox, back in 2002. Upon learning that the Yankees had signed sought-after Cuban pitcher Jose Contreras, Lucchino was widely reported as saying: "The evil empire extends its tentacles even into Latin America." ...

But the Yankees objected, arguing that they had the rights to the phrase—at least when used in connection with baseball.

Part of the Yankees' argument: a concession that in the baseball world, they are, in fact, the "Evil Empire." In its legal papers, the team referenced a number of articles from the past decade using the term in connection with the Yankees, and conceded that the team has "implicitly embraced" the "Evil Empire" theme by playing music from Star Wars during their home games.

The panel of judges sided with the Yankees, ruling that the Yankees are strongly associated with the phrase. Allowing anyone else to use the phrase exclusively would likely cause confusion, ruled the judges.

"In short, the record shows that there is only one Evil Empire in baseball and it is the New York Yankees," wrote the judges.
--Ashby Jones, WSJ, on owning up to your identity. HT: Joy of Sox