Monday, March 25, 2013

Identifying fools by their spelling errors

If ever there were a Cinderella of tech, Sophia Amoruso might be it.

In 2006, Ms. Amoruso was a 22-year-old community college dropout, living in her step-aunt’s cottage, working at an art school checking student IDs for $13 an hour. Then she started a side project, Nasty Gal, an eBay page that sold vintage women’s clothing.

Last year, Nasty Gal sold nearly $100 million of clothing and accessories — profitably. ...

Back in 2006, she toyed with the idea of going to photography school, but couldn’t stomach the debt. Instead, she quit her job and started an eBay page to sell some of the vintage designer items she found rummaging through Goodwill bins. She bought a Chanel jacket at a Salvation Army store for $8 and sold it for $1,000. She found Yves Saint Laurent clothing online on the cheap by Googling misspellings of the designer’s name, reasoning that anyone who didn’t know how to spell Yves Saint Laurent probably didn’t realize his value.
--Nicole Perlroth, NYT, on what your spelling says about you