Thursday, May 9, 2013

Lunchtime clubbing comes to NYC

When lunchtime comes around, Laurie Batista often grabs a salad near the Flatiron ad agency where she works as an executive assistant and eats it at her desk.

But shortly after noon on a sunny, 65-degree Friday in April, Ms. Batista, 31, jumped into a cab with three co-workers and headed west to Marquee, a nightclub on 10th Avenue. After waiting in a line that wrapped around onto 26th Street (and attracted the attention of the police, who wanted to know what was going on), she redeemed a drink ticket for a free cocktail of vodka and fruit punch. A half-hour later, she was wearing purple lensless Wayfarer-style glasses, waving a footlong foam glow stick and mouthing the words to Warren G’s “Regulate.” ...

Ms. Batista was one of more than 300 people who attended the latest Lunch Break, a free midday party series whose hosts are Flavorpill, the online culture guide, and Absolut vodka. Introduced last summer, it is the most raucous of a group of lunch-hour dance parties starting up in New York City and around the world.