Monday, January 20, 2014

All economics has become "behavioral economics"

“It’s behavioral economics 101,” said Clive Thompson, author of a new book, “Smarter Than You Think: How Technology is Changing Our Minds for the Better” and an occasional contributor to The New York Times Magazine. “You make it easy for people to do something, they will do more of it.”
--Nick Bilton, NYT, on a perhaps Pyrrhic branding triumph