Friday, May 30, 2014

The median viewer of Fox News is 69 years old

The median age for [Fox News host Bill] O’Reilly’s audience reached a new high, 72.1. And less than 15 percent of his audience fell within the 25-54 group. ...

Megyn Kelly, now the 9 o’clock host for Fox News, also had a big overall audience of 1.8 million; but her total of 260,000 in the advertiser-preferred group was also Fox’s lowest in 13 years. (Her audience’s median age also edged up above 70 at 71.7.) ...

The audience for news is generally among the oldest in television. Fox News tends to skew older than its rivals. The median age for MSNBC in May was 62.5. For CNN it was 62.8. For Fox News it was 68.8.
--Bill Carter, NYT, on who watches cable news