Friday, August 28, 2015

Taking photos to post on Facebook makes you unhappier

This research examines how taking photos to share with others (e.g., to post on Facebook), compared to taking photos for oneself (e.g., to remember an experience), affects the enjoyment of an experience. Across two field and six laboratory studies, we find that taking pictures to share with others, relative to taking pictures for oneself, reduces enjoyment of experiences. This effect occurs because taking photos to share increases self-presentational concern.