Monday, February 22, 2016

Hedonic editing in the 16th century

Injuries, therefore, should be inflicted all at once, that their ill savour being less lasting may the less offend; whereas, benefits should be conferred little by little, that so they may be more fully relished.
--Niccolo Machiavelli, The Prince, anticipating Richard Thaler's work on loss aversion and mental accounting four centuries in advance