Saturday, February 27, 2016

Yes, there are more ads on TV than before

For years, networks crammed in more ads, in part to offset lower ratings, said Brian Wieser, a media analyst at Pivotal Research. Commercials on broadcast networks accounted for 17.3 percent of programming time last year, from 16.8 percent in 2012 according to Mr. Wieser’s analysis of Nielsen data. On cable networks, commercials accounted for 20.6 percent of program time, from 19.3 percent in 2012.