Wednesday, May 31, 2017

The decline of the Big Mac

The Big Mac, wrote a top McDonald’s franchisee in a memo to fellow operators in July, “has gotten less relevant.” This is the problem facing the world’s largest hamburger maker—its burgers aren’t good enough.

Just one in five millennials, the fast-food industry’s core customer, has tried the flagship product, the memo said.
--Julie Jargon, WSJ, on how times change